Wednesday, August 5, 2009

BusinessWeek's Jon Fine Agrees with Us: Local Media

In Jan. 2009, we issued our annual list of media predictions. One of them was that local cable/TV operators will have a bumpy road but will survive.

In the Aug. 3rd issue of BusinessWeek, media critic Jon Fine wrote that when the recovery returns, local TV is likely to see the biggest return.

Of course, since his column validates our prediction, I agree with him. Check out, "The Big Bounceback? Local TV; Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns."

Keep in mind:

"Make no mistake: TV station groups won't be rolling in the roses once a recovery finally arrives. The business will still face numerous challenges. The sector may not be the play so much as picking its survivors—the stations and companies that will best endure. I'm not sure anyone looking to invest in traditional media companies these days is wise, but if you're determined to make this bet, local TV may be where to place your chips."
In other words, it's going to be a bumpy road, just like we said.

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