Friday, August 14, 2009

Seattle Times Doing Well Since Seattle P-I Went Online

One of the important questions for the future of newspapers is whether the online-only model can generate enough revenue to sustain newspaper operations.

In the five months since the Seattle Post-Intelligencer shifted to online-only mode, with a much smaller staff (now at 20, down from 165) and more than 200 unpaid bloggers, kept much of the reader traffic it had as a newspaper site. According to its owner, Hearst Corp., audience and revenue are "ahead of projection."

So a scaled-down version of local news can work.

What's also interesting, according to the New York Times' Richard Perez-Pena, "Seattle Paper Is Resurgent as a Solo Act," the Seattle Times is now profitable.

Which proves that demand for print journalism continues. For now.

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