I liked the New York Times' print headline better than the online headline: "Fessing Up About Freebies" over "New F.T.C. Rules Have Bloggers and Twitterers Mulling" in the online version.
Seems like disclosure is a big issue in the fashion industry. And also with the software reviewers.
This is article also points to the discrepancy between how bloggers and print reporters are being treated.
I think the FTC will expand its regulation to include print media, too. Or at least have a good reason for not including print media.