Check out Mashable's post, Social Media’s Delusion of Grandeur

Lots of media coverage about social media -- clearly we're due for the media backlash. If it's too popular, reporters have to write a new story, usually one countering the hype.

Check out Mashable's article, "Social Media’s Delusion of Grandeur."

Twitter is a newfangled party line filled with cross-conversations (check out "Pillow Talk" if you need to know more and if you're young enough that you never saw the Doris Day movie).

Eventually, party lines faded away. While there are still party lines advertised late at night to presumably meet "exciting" people, Twitter and its kind could be more successful and survive.

But I still understand it -- even as I use it.

Meanwhile, apparently, Gartner has a list of the top 10 disruptive technologies (the list is available here from the Oracle Fusion Enterprise Content Management blog):

• Multicore and hybrid processors
• Virtualisation and fabric computing
• Social networks and social software
• Cloud computing and cloud/Web platforms
• Web mashups
• User Interface
• Ubiquitous computing
• Contextual computing
• Augmented reality
• Semantics

Six of those 10 fall into the Web and Enterprise 2.0 realm, as the Fusion blog notes. The question remains, though, how are most people going to monetize Web 2.0 and if they can't monetize it, how will they justify it?