Check out the latest entry in the apparent series about the problems of the rich: "Can the New Rich Buy Respect? One Ukrainian Oligarch Is Trying."
How's this for a great opening line: "There comes a time in the life of an oligarch when spending money becomes more important than making it. And for Victor Pinchuk, the controversial oligarch and Ukraine’s second-richest man after Rinat Akhmetov, that time is now."
Why does he need to spend? Here's why: "In an interconnected world, success is measured not only by the size of their fortunes but also by their ability to use their billions to achieve recognition and influence far beyond the grimy precincts of their industrial triumphs."
Myself, I think I'd be satisfied with the billions. I wouldn't need the fame.