Thursday, January 15, 2009

Hyperlocal is the new local -- Part II

As I've mentioned before, local coverage continues to be the name of the game for regional news organizations.

yyperlocal will evolve in 2009, with news about communities operating within a local market being the forefront of hyperlocal coverage.

Local competition in the online space will heat up. Circulation figures for local weeklies probably will remain stable, but online competition will increase. In New England, is competing more aggressively with Gatehouse Media’s – to the extent that the latter is suing the former for having too many pointers on to WickedLocal.

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