The cuts at the network news divisions is going to have an impact on the brand, as I mentioned in yesterday's article. What I didn't mention then is the impact digital journalism may have on PR functions.
With fewer resources, journalists will need to rely more on PR functions (departments, agencies) to get information, B-roll, etc.
There will be two challenges
- Reaching these already too-busy reporters.
- Getting them to trust that the content you're providing is of a high quality and factual.
It will be more important than ever to create compelling and accurate content across different media. That's one area for growth for PR firms.
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