Insights and attitude about PR, journalism and traditional and social media.
Monday, February 1, 2010
Prediction #1 for 2010: Traditional print journalism will continue to be important
Traditional print journalism will continue to be important. Even as the resources allocated to practicing it diminish -- fewer print newspapers, fewer reporters at those print papers, and less space in those papers -- yet traditional journalism conducted by newspapers will continue to drive content across the web. A 2009 study by the Project for Excellence in Journalism found though there are a lot more places to find news online, "of the stories that did contain new information, nearly all, 95 percent, came from old media -- most of them newspapers." In other words, most of the news articles found online basically picked up content from traditional sources, like newspapers, adding some commentary, but not new facts.
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