Insights and attitude about PR, journalism and traditional and social media.
Tuesday, February 2, 2010
Prediction #4: Mobile access will become increasingly important in 2010
Mobile access on hand-held devices like the iPad, netbooks, and increasingly powerful app phones, will become increasingly important in 2010. Content will need to be platform-agnostic, including audio and video, developed to meet the demands of several key platforms (and not just the iPad and iPhone). It's not just newspaper publishers who need to think cross-platform; it's all businesses, whether they're trying to reach consumers or B2B customers.
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