Media Trends
1.
More viewers
will cut the cable cord. We nailed this one as articles appeared
across the media spectrum (print, online, blogs, etc.) with reported and
first-person accounts of “cord cutting” as Americans tried to replace cable TV service either as
to save money or to try new watch-anywhere apps such as Hulu Plus and
Netflix. Media outlets covering the
story included the Wall St. Journal ("Over-the-Air TV Catches Second Wind, Aided by Web," “Cable
Firms Making Offers Cord-Cutters Can't Refuse,” “Cable
Firms Making Offers Cord-Cutters Can't Refuse” & A
Year Without Cable: Is it possible to survive on Netflix and Hulu alone?), New York Times (“Disruptions:
TV Makers Ignore Apps at Their Own Peril” & "In
Search of Apps for Television"), Bloomberg BusinessWeek (interview with Comcast’s CEO
"cord cutting”), and others. Grade: A+.
2.
Converging
media will continue in 2012. We still think lines of cooperation and
competition will continue to blur among media properties: radio stations now
post photos and text articles on their website while newspapers feature video
channels. And with cord-cutting, more people are watching TV shows on anything
but a TV, mostly smartphones, tablets and computers. However, this was a bit
topic for media coverage. Grade: B-.
3.
E-books
will improve their experience by providing new interactive and multimedia
content. We said that with “the growing capabilities of e-readers,… expect
e-textbooks to include interactive exercises, and nonfiction e-books to include
more video, photos, and audio, while fiction books will come packed with featurettes much the
way DVDs are packaged.” Bloomberg BusinessWeek validated that prediction with
an article, “Easier E-Books with Inkling,” that said, "E-books
will improve their experience by providing new interactive and multimedia
content." We still think this will happen but we were optimistic to think
e-book featurettes would be a regular item in 2012. We now think that will happen within three to
five years. Grade: C+/B- for being too ahead of the game on this.
We'll issue more grades in tomorrow's post.
In the meantime, let us know if you have any questions or comments.
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