Tech Trends
1.
Converging
technology, like the “paperless office,” won’t live up to its hype. The real
story with converging media is BYOD – Bring Your Own Device to the office. We
correctly identified BYOD as a trend but overstated problems with multiple
devices as a topic of coverage. Grade:
B-.
2.
Data will
be bigger in 2012. Big Data did generate a lot of coverage, too many to cite. But
we’ll one New York Times article: "The Age of Big Data," which says it
all. Grade: A.
3. Ongoing Tech Trends we expect to continue
from 2011:
·
Cloud computing: This trend started in 2010 but continues to go
mainstream. Grade: A but we admit
this was a gimme.
·
The battle of tablets: Just because the first battle went in
Apple's direction does not mean that wannabe iPad Killers have given up the fight.
Competitors still want to get into the action and capture some of the
marketshare. From the media's perspective, it's a two-horse race between the
Kindle Fire and iPad. We expect a third option to gain some traction, but the
iPad will continue to dominate. Grade:
A.
·
The three most important tech trends will be mobile, mobile,
mobile. Unless the three most important trends are social, social, social. For
example, enterprise technology now needs not only to have an intuitive
interface, it also must be accessible on iPads. Grade: A.
·
Gaming
is not just for kids. Gaming will continue to be integrated into business and
training apps to keep people engaged and entertained. Grade: B because while the trend continued it did not generate the
kind of media attention we expected.
We'll issue our last set of grades in tomorrow's post.
In the meantime, let us know if you have any questions or comments.
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